The definitive in store product merchandising and order taking solution.
| SMMS Function | Important Decision crieteria addressed by SMMS |
|---|
| Stocking Analyses & Trends | Where and when are low and out of stock situations affecting sales — normal sales periods or during promotional periods? |
| Distributions Analyses & Trends | Are you in all graded stores and what additional distribution can you squeeze out of the retailer? |
| Grading Resolutions | Store and product grading - have you all the data at your fingertips to support current Planograms or create new distribution opportunities when layouts change? |
| Promotional Compliance Monitoring | Are the correct orders flowing, by product by store, during the buy period? Has the promotion appeared in store as agreed and is the stocking adequate to support the level of sales budgeted for? |
| Pricing Anomalies, Surveys & Trends | What are the demographic pricing patterns for your products and possibly a chosen range of competitive products? |
| Visit Analyses | Are store visits effective and to budget? When, where and what was done during each store visit. Do you have problem products? |
| Territory Management | Is the territory organised to ensure optimum time in front of your products in the stores? Where are your trouble spots? |
| Orders | What turn in recommendations can we make and what direct product reorders can we process? |
| New Line Implementation | What is the current level of success with new line introduction programs? |
SMMS - Sales, Merchandising Management in your Organisation
A typical SMMS software installation is made up of three (3) major elements:
SMMS Server | Controls the entered and generated information that forms the basis of the merchandising operations in the field. The primary difference between SMMS and other systems is that all of the data planning and administration is done centrally and the field operations are designed to validate the data specifics pertaining to the stores being visited. |
| The basic product, territory and store information is maintained in line with the current operational data, while the ranging by store is a derived dataset from the basic data. The ranging data is the basis for the latest distribution information plus the most current result information e.g. facings, pricing etc. The results of the product/store visits are processed to provide the basis for the product and merchandiser performance reporting functions. |
SMMS reporting contains some 600 suggested reporting formats that can be used as templates to fashion a user specific reporting set.
SMMS Merchandiser the handheld computer solution that replaces paper based systems in the field.
| Barcode scanning supports product selection and multiple-choice selection is via specific, supplied drop down selection lists. All activities are time and date stamped for later performance analyses. Examples of SMMS Merchandiser screens follow: |
| Log on for the day and record the starting odometer reading. |
| Select the store to be visited and log on. You can view the basic store information like staff names, or the notes that were left from the last visit. The visit can be pure merchandising or could be just to pick up a direct order - all controlled by visit type. |
| Scan a product and record any price, promotional price, facing and stock level changes from the last visit (retained and displayed). In addition record any findings e.g. no shelf ticket and the result e.g. put up a manual ticket. These codes are set up in line with each installations specific requirement. Follow on screens are available to record off location, out of date and spoilt product information. |
SMMS Triplink | The communications environment that supports data to and from the field. Each field operative has an outbox and an inbox registered within TripLink. New product information, promotional programs, messages and store ranging changes are sent to the outbox, while all data collected during store visits is written to the inbox. When a communications session is initiated by the field unit, the data is sent in both directions and the appropriate updating initiated. |